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Dear ENERGY STAR® Pledge Drivers

Yes, it is that time of the year again and we are more excited than ever to have your continued participation in the Change the World, Start with ENERGY STAR campaign! We have had huge successes during this campaign year including more than 800 ENERGY STARs Across America events and activities resulting in nearly 3 million pledges to-date, equivalent to preventing more than 10 billion greenhouse gas emissions. We couldn't have done it without you—but we are not quite done.

We want to finish this campaign year off with a bang and then leverage that bang to kick-off a whole new year filled with exciting new elements for 2012. More than that, this is a special year for ENERGY STAR—our 20th Anniversary, and that means even more celebrations. Here are some of our important updates:

Bulk Pledge Submissions

To wrap up the 2011 - 2012 campaign year, EPA wanted to remind you of the upcoming deadlines to make sure your pledges count before we identify the top pledge drivers. If you have been collecting bulk pledges, please submit your pledge spreadsheet to changetheworld@energystar.gov by April 6, 2012—don't forget to make sure your spreadsheet has a name, valid ZIP code, and e-mail address filled out. The deadline for online pledges to count toward the Top 5 pledge drivers is April 12, 2012.

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ENERGY STARs Across America

We know that partners and pledge drivers across the country are hosting energy-saving events all year long. This event series allows EPA to amplify your events on a national level by making them stars on our map! All approved event submissions will be promoted on our new and improved ENERGY STARs Across America online map. Visitors to energystar.gov/changetheworld will have access to the map and can find partner- and pledge driver-sponsored events to visit in their neighborhoods.

In order to make your star as informative as possible, please include the following information in your submission:

Pledge driver name
Event title
Date and time of event
Complete address of event (street address, city, state, and ZIP code needed)
Event description (150 characters or less, including spaces)
Description of how this event will feature
ENERGY STAR
Description of how you will drive pledges
at the event
Estimated number of attendees
Pledge driver page URL
ENERGY STAR publications requested? (Pledge drivers must individually place orders at: energystar.gov/publications)
ENERGY STAR event materials requested? (Pledge drivers must individually place orders)
Are you interested in promoting Team ENERGY STAR at your event?
Contact info (name, phone number, e-mail address)

ENERGY STAR pledge drivers should send event submissions to their Account Managers at ICF or Cadmus. Participants who are not partners should contact: changetheworld@energystar.gov.

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What's New This Year—Partnership with Dr. Seuss' the Lorax and More!

As many of you already know, ENERGY STARs Across America brings together events across the country that have one common element—they all work to help Americans save energy, save money, and protect the climate with ENERGY STAR. To support your outreach efforts, EPA continues to provide its ENERGY STAR Pledge as well as a new-for-this-year, youth engagement initiative, Team ENERGY STAR. Since the ENERGY STAR Pledge is for individuals 13 or older, EPA wanted to have something specific for kids under 13. Teaming up with Universal Picture's Dr. Seuss' The Lorax, EPA developed Team ENERGY STAR to engage kids in helping their families save energy. Several publications currently include our Team ENERGY STAR PSA featured here. For pledge drivers that see a lot of families with kids at their events or are interested in engaging families in general, Team ENERGY STAR is a perfect opportunity to do that. For more information on how you can get involved with Team ENERGY STAR and help the Lorax save the planet, contact your ICF or Cadmus Account Manager or e-mail: changetheworld@energystar.gov.

The Planet Needs You!
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April 18th Campaign Kick-off Festivities—Stay Tuned!

EPA is planning to kick-off the Change the World, Start with ENERGY STAR campaign on Wednesday, April 18th and would love to have you join in the festivities. We will be hosting a Blogathon and Twitter party among other fun, engaging activities to get the word out. Stay tuned for more information on how you can join in on the fun.

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Event Materials—What's Available and How to Order

A limited supply of materials are available to help you engage your audience. Event materials include:

ENERGY STAR 20th Anniversary Window Clings: 500 clings per pledge driver maximum.
Publication #: 430E12003

Team ENERGY STAR/Lorax Brochure: 500 copies per pledge driver maximum.
Publication #: 430F12008

Team ENERGY STAR/Lorax Stickers: 1000 stickers per pledge driver maximum.
Publication #: 430E12005

ENERGY STAR 20th Anniversary Bags: These giveaways are for pledge drivers who will promote the ENERGY STAR Pledge at their events. The intent is to distribute the bags only to pledge takers to drive pledges. 250 bag per pledge driver maximum.
Publication #: 430E12004

Team ENERGY STAR/Lorax Buttons: This giveaway is only for pledge drivers who plan to sign young people up for Team ENERGY STAR at their events. The intent is to distribute the buttons only to kids who sign up. 250 buttons per pledge driver maximum.
Publication #: 430E12002

In order to receive these materials, orders must be placed through the National Service Center for Environmental Publications (NSCEP). Pledge drivers must contact NSCEP independently to place their order.

To place an order, e-mail nscep@bps-lmit.com or call 1-800-490-9198. Be sure to include:

Organization name
Event date/title
Complete address and contact person for delivery of items
The publication number for each event material ordered
Number of items requested (see maximum quantities)

Shipping of materials will begin in April. If you need shipment by a certain date, please contact changetheworld@energystar.gov. If you have events sooner than April 20th and are interested in materials OR for information on how to best integrate the ENERGY STAR Pledge and Team ENERGY STAR into your events, contact changetheworld@energystar.gov.

For information on EPA-provided partner resources, be sure to check out our Event Toolkit.

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Celebrating 20 Years of ENERGY STAR

For 20 years, ENERGY STAR products and practices have helped Americans save energy, save money, and reduce their carbon footprints. To celebrate our 20th, EPA's ENERGY STAR program has developed a retrospective—our history, if you will—as both an overarching brand and as a label on numerous products that all of us engage with every day; proving that the power of public-private partnerships can transform the market and the environment. Now that's a reason to celebrate! Visit energystar.gov/20th.

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